People who love hiking have their own party

SHANGHAI, Sept. 19, 2024 /PRNewswire/ -- On September 17, 2024, Columbia, an international professional outdoor brand, held a Playmates Party at Pudacuo National Park in Shangri-La, Yunnan Province, where old friend Jiang Qiming renewed his nature experience and sang his stage debut on the spot, and new friend Wen Qi appeared on the scene of the event, exploring nature's mysteries and enjoying the music scene.

Colombia and many like-minded partners organized this unique playboy party to create a colorful and interesting hiking feast for all those who love hiking and yearn for nature. The event included live music in Pudacuo National Park from September 15th to 17th, limited hiking routes in Pudacuo National Park, and other classic hiking routes in Shangri-La, and kicked off the Columbia Tmall Super Brand Day on September 19th. Feeling the charm of hiking in nature, enjoying the beauty of nature in the mountains, and feeling the power of vitality in music, the 2024Columbia Players Party gathers hiking enthusiasts from all over the country to celebrate every moment on the road.

The hiking experience is unique, and the Players Party sets sail with passion.

People who love hiking have their own party. As an event IP organized by Columbia, the Columbia Players Party is a perfect fusion of hiking and music, where hiking is no longer just a physical challenge, but also an amazing journey of discovery. The event took the music scene on September 16th as its base, and extended a number of classic hiking routes in this way, including the 7-8 day long route, the 3-5 day short route and the single day route. On the day of the event, hikers from all over the world arrived at Pudacuo National Park through different routes to play the music scene of the Players Party. Here, it is the common end point of the trekkers and the beginning of a new experience.

This event is organized by Columbia, with Pudacuo National Park as the strategic partner, Tencent Music and Scarecrow Travel as the co-producers. With meadows like grass and clear lakes, participants can deeply feel the beauty of nature and the power of life while enjoying the fun of hiking. The hiking routes jointly planned with Scarecrow Travel incorporate a variety of interesting elements, making the hiking trip full of fun. Professional equipment guidance and safety training also ensured that every participant could enjoy the fun of hiking in a safe and comfortable environment. And Tencent Music brought music and hiking into perfect harmony. The notes jumped between the mountains, and the wonderful lineup of performers immersed everyone in shock and emotion.

Exciting hiking routes and "Players' Talks" about dry goods

A variety of routes, a variety of fun. The hiking route of this play hiking party is designed with "hiking resort" Shangri-La as the base camp and Pudacuo National Park as the focus of the lake. 7-8 days long line includes Hal Snow Mountain and Baima Snow Mountain routes, Rainbows routes, Feilai Temple and Tea Horse Trail routes, Tiger Leaping Gorge routes, a week to feel the classic hiking routes in the country; 3-5 days line includes Tiger Leaping Gorge and Abuji Tso routes, the secret villages: The 3-5 day line includes Tiger Leaping Gorge and Abuji Tso route, the secret village: Seed Nyi Village route, rich in local cultural experience to make the hiking more interesting; and the single day hiking route is the exclusive limited hiking route of Pudacuo National Park, slow walking in the world natural heritage, feel the marvelous chance encounter with nature.

It is worth mentioning that on September 15, a witty and interesting "Players and Disciples Talk" took place at the activity site first. Talk show host and hiking enthusiast Mao Dong, hiking enthusiast Dazhou, athlete Chen Piku, senior outdoor media Sun Zhiyong and Columbia brand marketing director Liu Jizheng participated in the sharing. Discussions centered on the development of hiking culture, hikers' stories, and hiking equipment, with each guest sharing their own personal experiences from a unique perspective. Each guest shared their own unique perspective and personal experience. There was a lot of applause at the scene, which injected content power into the Players Party and deeply explored and spread the hiking culture.

Combining various music styles, the superb lineup ignited the scene.

Listening to music in the nature makes the nature sound better. The music scene of this Players Party was full of stars, from rock to ethnic, from reggae to electronic, musicians with different styles gathered in nature, and their music was free and free-spirited, injecting a different kind of novelty into the scene.

At the beginning of the show, the local band from Yunnan, Mountain Man, brought the opening show, lively and ethnic music style for the scene to bring the beauty of the mountains and wilds in the sense of listening. As a new generation band from Yunnan, Southern Acid Mimi used a more modern music style to show the diverse fusion of local culture and modern trends. The heat of the Flower Wall Band further ignited the scene, accompanied by the setting sun, an ambiguous and romantic atmosphere quietly arrived.

As one of the highlights of the music scene, Jiang Qiming and Columbia brought a new story to the natural place, and the public premiere pushed the atmosphere to the climax, with 3 selected tracks, which made the audience enjoy the music to their heart's content.

As night fell, Chinese Football brought the scene into a pioneering and profound musical atmosphere. As a band that has been utilized in brand videos as background music many times, Chinese Football's live performance was a two-way run to continue the story of the Players. The whole show was a grand finale with Escape Plan, whose masterpiece "The Brightest Star in the Night Sky" sounded, once again immersing the scene in music and beauty, coexisting with nature and accompanied by music.

In addition to the wonderful music performances, the Playmates Party music scene also set up a number of interactive experience zones with food, music and fun. In the Playmates supply station and brand interactive area, the audience can also experience the equipment protection from professional outdoor. In the Playmates Party music scene, all kinds of friends can play together.

In addition, the eye-catching "OMNI-LAB Thermal Induction Chamber" became the focus of the event, attracting many visitors to stop and watch. Inspired by the Columbia Science and Technology Laboratory's device, the OMNI-HEAT™ INFINITY cleverly presented the warmth technology, through interesting experiments to witness and feel the excellent performance of this technology in warmth, and experience the warmth and comfort brought by technology in the natural environment.

Earlier on September 12, the brand released a new video - this hike ah, why what kind of people are here? As the third brand video after Columbia's brand proposition of "Into nature, nature will play" since 2023, this time it focuses more on the stories of different hikers. On the hiking path, there are fellow hikers and new friends in the same frequency, there are 70 years old novices and 7 years old veterans, there are those who are looking forward to new life, and there are those who are looking for a breakthrough. Even with different ages, genders, identities, and even different ways of playing with hiking and exploring nature, the one thing that remains the same is that they all find joy on the hiking trail.

From observing the changes in people's state when they arrive at nature to focusing on the rich summer hiking scene, as well as telling the stories of different hikers this time, Columbia is deeply committed to the field of hiking, observing the hiking scene and digging out the stories behind the hikers, and hopes to resonate with more hikers in this way.

The Players Party 2024, as another masterpiece of Columbia, not only explores the new hiking experience in depth, but also brings the observation of hiking topics from the brand's point of view once again, and further strengthens the matrix of hiking equipment, upgrading the hiking enthusiasts' exploratory journey in all aspects.

Columbia hopes to use its professional and complete hiking product matrix and a series of hiking activities to bring all hiking enthusiasts rich and fun new experiences, encouraging every hiker to continue to explore nature and find themselves in nature.

# Into nature, nature will play #