SHANGHAI, Sept. 18, 2024 /PRNewswire/ -- "Classical music + immersive experience" "live performance + pan-screen audio-visual" ...... Under the industry trend of deepening the integration of culture, business and tourism, Pearl of the Orient has accelerated the cross-border cooperation and created new products, new forms and new scenes one after another, injecting new vitality into Shanghai's culture and tourism market.

Shanghai Philharmonic Orchestra Performs on the "Shanghai Star" Cruise Ship

Recently, the Shanghai Philharmonic Orchestra's 2024-2025 music season kicked off on the brand-new "Shanghai Star" cruise ship at the Oriental Pearl TV Tower, where Pearl Oriental's Oriental Pearl TV Tower, BEST and the Philharmonic Orchestra have reached a cooperation. Offline, the "Shanghai Star" cruise ship will launch the "Pujiang Water Concert Hall" theme flights; online, Blockbuster will face the national IPTV, Internet TV users and Huawei car screen users to create an immersive Philharmonic experience.

Shanghai Philharmonic Orchestra Performs on the "Shanghai Star" Cruise Ship

Performance of Shanghai Philharmonic Orchestra

Integration of Culture, Commerce and Tourism, Continuing to "Break the Circle"

The Oriental Pearl TV Tower and the Shanghai Philharmonic Orchestra, as city landmarks and well-known organizations, are important cultural business cards of the city. In the main visual of the Philharmonic Orchestra's new season 2024-2025, the image of the TV tower is organically fused with the pentatonic score, and the antenna at the tip of the tower is transformed into a dynamic baton, which together depict the unique charm of Shanghai's "Philharmonic Capital". On the occasion of the 30th anniversary of the tower, the two sides will jointly launch the theme flights of Pujiang Water Concert Hall with music as the medium.

The main visualization of the Philharmonic Orchestra's new season 2024-2025

"Shanghai Star" cruise ship is the first five-star standard luxury cruise ship in the TV tower, which has the comprehensive functions of water sightseeing, business, wedding and other functions. The music-themed flights will not only provide high-specification facilities and services, but also incorporate rich musical elements. In the future, the Shanghai Philharmonic Orchestra will regularly hold unique performances on the "Shanghai Star" cruise ship, allowing citizens and tourists to enjoy classical music in close proximity while experiencing the charm and heritage of sea culture.

Pan-Screen Communication, Music Everywhere

As the main body of Pearl of the Orient's big-screen business, Bystronic serves 61.29 million IPTV subscribers and 109 million Internet TV subscribers nationwide. 2020, Bystronic has launched in-depth cooperation with a number of cultural and artistic troupes and organizations, and has elaborately built a big-screen "cloud performing arts" platform, which includes a large number of high-definition classical performances by famous artists and troupes from home and abroad, and has also cooperated with the Shanghai Philharmonic Orchestra many times, which has helped fans get the immersive experience of a private concert hall at any time, without having to leave their homes. The platform also cooperates with the Shanghai Philharmonic Orchestra, helping music fans to have a private concert hall-like immersive experience at any time without leaving their homes.

Propaganda picture of Blockbuster online platform

In the 2024-2025 season, the Philharmonic Orchestra will present 24 sets of 24 concerts, covering the Chinese premieres of many classic works at home and abroad. Blockbuster and the Philharmonic Orchestra will continue to deepen their cooperation, presenting live and on-demand performances of the Orchestra to hundreds of millions of users nationwide through IPTV, Internet TV, car screen and other pan-screen channels, and exclusively launching high-quality and rare content such as the Philharmonic Orchestra's past concerts and face-to-face music appreciation of the great masters, and at the same time, utilizing innovative technology to create Audio vivid+4K sound and visual effects, bringing immersive and sensory experiences to the big-screen users. The user can enjoy an immersive sensory experience.