The rural sound and fugue art exhibition and performance of the Miles series of activities is organized with a profound background of the times and great significance. The Decision of the Central Committee of the Communist Party of China on Further Comprehensively Deepening Reform and Promoting Chinese-style Modernization clearly puts forward that the integrated development of urban and rural areas is an inevitable requirement for Chinese-style modernization, and that it is necessary to comprehensively improve the level of integration of urban and rural planning, construction, and governance, to promote the equal exchange of urban and rural elements and two-way flow, to narrow the urban-rural gap, and to promote the development of urban and rural common prosperity. The Circular on Measures to Unleash the Potential of Tourism Consumption and Promote the High-Quality Development of Tourism, issued by the General Office of the State Council, also points out the need to give full play to the important role of the tourism industry in promoting economic and social development, and to promote the integration of agriculture, culture and tourism.
In order to implement the central decision-making and deployment, promote the comprehensive revitalization of the countryside, and promote the integration of agriculture, culture and tourism, guided by the China Federation of Radio and Television Social Organizations, the China Agricultural Film and Television Association and the Beijing Central Cultures Media Company Limited co-sponsored the "rural sound Fuyi art exhibition and performance of the 10,000-mile journey" series of activities.
The activity will unite relevant central media, relevant departments, industry associations, local governments, experts and scholars, etc., to provide local governments (departments, units), enterprises with cultural tourism empowerment, brand display, industry promotion services. By carrying out folk art exhibitions, rural music festivals, exhibitions of outstanding works of rural culture, live broadcasting with goods, production and marketing docking, food tasting and other special activities, comprehensively show the new achievements of rural revitalization, rural culture and tourism development of new momentum, and promote the comprehensive revitalization of the countryside. The event brings together the whole society to strengthen, benefit and enrich agriculture, promote equal exchange and two-way flow of urban and rural elements, and help revitalize the countryside.
Founded in 1986, China Agricultural Film and Television Association (CAFTA) is a first-level association under the supervision of the State Administration of Radio, Film and Television (SARFT), and a constituent member of the China Federation of Radio, Film and Television Social Organizations (CFRFT). As a national agricultural radio, film and television industry organization, it is voluntarily formed by the national agricultural radio, film and television institutions and practitioners, and is the bridge and link to unite and contact the agricultural radio, film and television workers under the leadership of the Party and the government, and it is also an important carrier for the promotion of the revitalization of the three rural villages, and the prosperity of the city's culture and tourism.
Details of the launch of the Rural Music Festival (a) Time and place of the launchThe launch of the Rural Music Festival is scheduled to be held on October 11, 2024 at the Multi-function Hall on the 2nd floor of the CCTV Meidian Center of the China Central Radio and Television Administration (CCTV). This location has an important symbolic significance as an important landmark in the media industry, which will add more professionalism and authority to the conference.
(II) Organizational units and contents of the conferenceThe guiding unit, China Federation of Radio, Film and Television Social Organizations (CFRFT), has provided professional guidance and support for this event. The organizer, China Association of Agricultural Film and Television, has joined hands with Beijing Zhongxuan Culture Media Co. Ltd., Jiangsu Fuxuan Culture and Media Group, and CTV Star Broadcasting (Hangzhou) Co., Ltd. also made great efforts for the smooth development of the event.
This press conference will introduce the theme, purpose and objectives of the 2024 "Village Voice - Art Exhibition Miles" event. The event aims to show the new achievements of rural revitalization and the new dynamics of rural cultural tourism development through the holding of folk art exhibitions, rural music festivals and other special activities. The press conference will elaborate on the specific arrangements of the event, including the lineup of performances, the location of the event, the time schedule, etc. It will also emphasize the importance of the event for the rural community. It will also emphasize the significance of the event for rural cultural revitalization and the expected effect. Through this event, it is hoped that it will bring together the whole society to strengthen, benefit and enrich agriculture, promote equal exchange and two-way flow of urban and rural elements, and help revitalize the countryside.
(III) Media Support and Participation RequirementsThe event is supported by a large number of media outlets, including CCTV, China SANON Release, Nongshi.com, SANON Headline, Economic Daily, Guangming Daily, Farmer's Daily, People's Daily, Xinhua, CCTV, CCTV, CCTV, CCTV, CCTV, China Network, China Economy, Guangming.com, China Youth Network, Sina Microblogging, Today's Headline, Baidu, NetEase, Sohu, etc. These media outlets will contribute to the publicity and promotion of the event and help to revitalize the countryside. These media will provide strong support for the publicity and promotion of the activities, so that more people will understand and pay attention to the series of activities of the Miles of Rural Audio Art Exhibition.
Participation qualification clearly stipulates that the person in charge of the unit engaged in media advertising, brand planning, three rural think tank, cultural and tourism industry planning, large interpretation company, three rural netroots, live broadcasting e-commerce and other related industries, and the number of years of work is not less than 3 years, where the registered capital of the enterprise reaches more than 2 million. Registration matters require attention to the "rural sound alliance" public number, will participate in the information packaged and sent to the designated mailbox. Participants will have the opportunity to communicate with the industry's top experts and well-known enterprise representatives face-to-face exchanges and communication, access to the event's exclusive information and the industry's latest research reports, priority to participate in the organization of special training and seminars after the meeting, but also to get the organizers of the carefully prepared gifts a free of charge. At the same time, the guests need to pay attention to the registration fee on time, to comply with the order and arrangement of the meeting site, carry personal valid documents, comply with the confidentiality requirements, with the media interviews and so on.
Third, the highlights of the Country Music Festival activities (a) to enrich the cultural life of the massesCountry Music Festival will bring the masses a shocking music and cultural feast. The event brings together many outstanding musicians and performing teams, who will present a diverse range of music styles to the audience with their wonderful performances. From exciting rock music to melodious ballads, from the elegance of classical music to the vitality of modern pop, the festival will meet the needs of audiences of different ages and music preferences.
By organizing the Country Music Festival, the supply of cultural products is greatly increased. Not only will there be exciting music performances, but also interactive sessions such as music and culture exhibitions and music workshops will be set up to give the audience a deeper understanding of music culture. These rich cultural products provide the public with more choices, enabling them to find their own fun in the world of music.
The organization of the Country Music Festival has effectively enhanced the sense of acquisition and happiness of the masses. In the atmosphere of music, people can forget the worries of life and enjoy a good time. Enjoying music with family and friends and feeling the charm of music together enhances the relationship between them. At the same time, the music festival also provides a social platform for people to meet more like-minded friends and enrich their own life circle.
(ii) Highlighting the people's main positionIn the country music festival, the people really become the protagonist of the stage. Local music lovers will show their own style on this stage. They may be ordinary farmers in the countryside, or students who love music, or retired old people who still harbor music dreams. They use their own songs and performances to tell their own stories and convey their love of life and pursuit of dreams.
The performances of these local music lovers not only show their individual talents, but also reflect the strong vitality of the cultural cause. They come from the people and represent the people, and their performances are more likely to resonate with the audience. When the audience sees these ordinary people around them blossom on stage, they will feel the charm and value of the cultural cause more deeply.
At the same time, the people becoming the protagonists of the stage also provides an endless source of strength for promoting rural revitalization. Their participation in the Country Music Festival in their own way adds a unique charm to the event. Their enthusiasm and creativity will inspire more people to pay attention to the cultural construction of the countryside and jointly contribute their strength to rural revitalization.
(III) Stimulate the vitality of local developmentUsing the event as a carrier, the Rural Music Festival has successfully gathered popularity and promoted consumption, injecting new vitality into local development. The event attracted audiences from all over the world, and their arrival not only brought huge crowds to the local area, but also boosted the local consumption market. The neighboring hotels, restaurants, stores and other businesses are booming, and it is not uncommon to see a room hard to find and goods off the market.
By organizing the country music festival, the vitality of the place was released. The lively atmosphere of the event site and the enthusiastic participation of the audience filled the whole place with vitality and vigor. This vitality is not only reflected in the economic aspect, but also in the cultural and social aspects. It promotes exchanges and integration between different regions and people, and enriches people's spiritual and cultural life.
Providing impetus for local development, the Country Music Festival is not only a music event, but also an important platform for promoting local development. It provides new opportunities for the development of local cultural tourism industry and attracts more investment and resources. At the same time, it also stimulates the innovative spirit and entrepreneurial enthusiasm of local people, laying a solid foundation for the sustainable development of the local economy.
(iv) Triggering far-reaching cultural resonanceThe Village Music Festival tells China's story through music conferences with catchy, refreshing and simple content and multiform expressions. Music is a borderless language that can cross regional, cultural and linguistic barriers and resonate with people. At the Country Music Festival, musicians from different regions used their music to express their feelings about life, love for their hometowns, and longing for the future.
These musical works are rich in Chinese cultural elements, such as folk music, traditional musical instruments and local operas. By combining these traditional cultural elements with modern life through modern musical expressions, the audience can enjoy the music while feeling the profoundness and unique charm of Chinese culture.
The cultural resonance triggered by the Country Music Festival is not only on the level of music, but also a resonance of values and emotions. It makes people pay more attention to the construction of rural culture, cherish traditional culture and love their motherland more. This cultural resonance will become a powerful driving force to promote the inheritance and development of Chinese culture.
Fourth, the countryside music festival look forward to the futureThe Rural Music Festival in the series of activities of the Rural Music Art Show will continue to inject new vitality into the revitalization of the countryside, which is worth looking forward to.
Rural music festivals are expected to become new business cards of rural culture in the future. As we have seen, rural music festivals around the world have already achieved remarkable results. For example, Cangjiachong Rural Music Festival attracted online hits exceeding 100,000, and Mr. Zhang's family, tourists from Wuhan, called it a worthwhile trip; Xiaoxiang Street Shengguantun Rural Music Festival injected new vitality into Shengguantun with the diversified fusion mode of "Rural + Tourism + Music + Art", leading it onto the fast track of development; Changshan County hosted the The music festival attracted nearly 10,000 tourists to come and play, opening a new prelude for rural tourism. These success stories show that rural music festivals have great development potential and attraction.
In the future, rural music festivals can further expand the content and form of activities. In addition to music performances, more artistic elements can be added, such as painting exhibitions, photography contests, handicraft production, etc., to enrich the experience of tourists. At the same time, it can strengthen the combination with local specialty industries, such as agricultural products exhibition and sales, specialty food festivals, etc., to promote the development of the rural economy. For example, specialty stalls and small food stores can be set up during the activities of rural music festivals, bringing visitors a novel and interesting cultural and tourism consumption experience.
In addition, rural music festivals can also strengthen their integration with technology. Utilizing the Internet and social media platforms, online live broadcasting and interaction can be carried out to expand the influence and spread of the event. Through big data analysis, we can understand the needs and preferences of tourists and provide a basis for the planning and improvement of the event. For example, Lutian TV's live broadcast of the Cangjiachong Country Music Festival caused an Internet explosion and attracted the attention of many netizens.
Country music festivals can also be an important platform for cultivating country music talents. By organizing music training, competitions and other activities, it can tap and cultivate more local music talents and provide talent support for the development of rural cultural undertakings. For example, the Linli Country Music Festival has made many viewers exclaim "I don't know Linli has so many music talents without watching the festival", which provides a good opportunity to cultivate rural music talents.
In short, the Rural Music Festival, as an important part of the Rural Sound and Fugue Art Exhibition and Performance Miles Series, will continue to play an important role in the future, injecting new vitality into rural revitalization and becoming a new highlight of rural culture.