The 1st China Literature & Tourism B&B Industry Expo & Territorial Literature & Tourism Cross-border Cooperation & Development Summit Opens in Beijing

On November 22nd, the 1st China Culture, Tourism and B&B Industry Expo and All-Region Culture, Tourism and Cross-Border Cooperation and Development Summit, jointly organized by China Tourism Resources and Assets Trading Center and National Olympic Holding Group, and co-sponsored by dozens of industry associations and renowned enterprises such as China Real Estate Association, China Department Store Commercial Association and Beijing Culture and Tourism Association, was opened at the Beijing International Convention Center.

This year's Expo and Summit, with the theme of "A Brand New Lifestyle Born in a Great Era" and the goal of "Cross-border Integration, Attracting Funds and Intelligence", aims to seek benefits for the people's happy life, promote transactions for the participating enterprises, and provide services for the precise docking between the production side and the consumption side, and between the investment side and the stock side. The event covers the "medical and health care", "medical and health care", "medical and health care" and "medical and health care". The event involves 12 fields of "medicine, food, housing and transportation, tourism, shopping, entertainment and health, culture, sports, finance and education", focusing on the characteristics and highlights of the "culture and tourism +" three-dimensional industry in the whole region, and bringing innovative information and concepts for the culture and tourism industry by sharing successful cases and cooperation results. The event will bring innovative information and concepts to the cultural tourism industry by sharing successful cases and cooperation results.

At the opening ceremony, the organizer of the event, Zhang Jingdong, Chairman of CTS Exchange Center and Chairman of Guo'ao Holding Group; Song Yu, former Director of Beijing Municipal Bureau of Culture and Tourism, former Chairman of Shouwu Group and Chairman of Beijing Culture and Tourism Association; and Kong Dan, former Chairman of CITIC Group, Chairman of CITIC Development Research Foundation and Honorary President of Moganshan Research Institute, delivered speeches respectively.

The First China Culture and Tourism B&B Industry Expo and All-Region Culture and Tourism Cross-Border Cooperation and Development Summit is divided into three sections, namely All-Region Tourism and New Quality Productivity Integration and Development Theme Forum, All People's Mass Sports Cross-Border Industry Development Seminar, and Low Altitude Culture and Tourism Industry Integration and Development Forum, which lasts for 2 days.

《全域旅游与新质生产力融合发展》主题论坛中， 嘉宾从新质生产力、 城市夜经济、 存量资产盘活、 食品健康、 银发康养等多元角度，以主旨演讲和圆桌对话的形式，在悠扬美好、温馨愉悦的音乐声中，呈现文旅 + 跨界生活画卷，共同分享了不同行业领域与文旅产业融合发展的心得。

In the seminar on cross-border integration and development of popular sports for all, the theme of integration of sports and tourism driven by the Olympic Games, popular golf, universal marathon, emerging pique ball and other sports and culture, leisure and tourism industry integration was launched, highlighting the leisure and entertainment, social participation, cultural development, and health orientation, and exploring how to further promote economic cooperation and development among regions through sports-themed trips, innovative tournaments, and the development and construction of popular sports stadiums. It will discuss how to further promote the development of inter-regional economic cooperation, provide new employment opportunities and create a better life through sports-themed trips, innovative events, and the development and construction of mass stadiums, and look forward to triggering in-depth thinking on cross-border penetration, transformation and upgrading of related industries. In the forum of integrated development of low-altitude culture and tourism industry, national air traffic control experts made a keynote speech on the key issues and ideas of low-altitude culture and tourism development, showing the status quo and trend of low-altitude unmanned equipment development; experts and scholars conducted in-depth exploration of the innovation of the culture and tourism industry from the perspective of low-altitude economy, and shared the latest explorations under the low-altitude economy from a multi-dimensional perspective.

The First China Literature & Tourism B&B Industry Expo and the All-Region Literature & Tourism Cross-Border Cooperation and Development Summit achieved great results: the Literature & Tourism Cross-Border Industry Alliance was formally established, and 12 enterprises and organizations from different fields became the first batch of founding partners; the activity of "China's Business, Tourism, Literature and Sports Miles - Country Chain" was formally launched, and 11 enterprises and institutions became the initiators; " The House of the North Gaoxin Association The founding partners of the "North Golf Association House" alliance (the first batch) were jointly launched, and 16 golf clubs became the first batch of alliance members; the Qixing Star Golf Growth Miles Tour was officially launched; 12 cooperating local associations and courses all over the world jointly assisted the Qixing Star Junior Growth Plan; the low-altitude innovation application project and industrial cooperation project were signed; the China Low Altitude Culture and Tourism Industry Alliance was officially launched; and the regional sponsors of the Low Altitude Culture and Tourism Industry Alliance signed a contract. The official launch of China Low Altitude Culture and Tourism Industry Alliance; signing of regional sponsors of Low Altitude Culture and Tourism Industry Alliance; release of 2024 China Low Altitude Culture and Tourism Industry Development White Paper; release of Low Altitude Culture and Tourism Pilot Demonstration in Important Cities and launch of Low Altitude Culture and Tourism Industry Promotion Plan of "One, Ten, Hundred, Thousand and Ten Thousand".