From October 18th to 26th, the Saudi Arabian Tourism Authority (SATA) held a large-scale immersive consumer event - "Saudi Arabia Tourism Festival", which was held in Beijing's Tiantan Park, inviting Chinese travelers to join in the "Saudi Arabia Mystery Quest". The event attracted public attention. This 9-day offline tourism interactive feast brought an immersive Saudi Arabia cultural experience to Beijing citizens and tourists, leading more people into Saudi Arabia, the heart of Arabia, to experience the breathtaking beauty and Arab culture of Saudi Arabia.

Audiovisual feast! Multi-cultural experience welcomes tourists

Stepping into the Temple of Heaven Park, approaching the Ramadan Palace and coming to the bazaar, visitors can start a marvelous journey as if they were in Saudi Arabia. Through the mirrored archway in tribute to the Malaya Concert Hall, the interactive booths set up by the large screen and the 100-meter floor screen let people enter the exquisite scenery of Saudi Arabia, where they can not only enjoy the ancient flavor of Diriyah, the historical heritage of El Ora, the modern flavor of Jeddah, the technological charm of the new City of the Future, but also get a glimpse of the magnificent seascape of the Red Sea of Saudi Arabia and the strange scenery of the Ebukhah, enjoying a visual baptism of culture, nature, art and technology mingling. Enjoy a visual baptism of Arabian flavor with a blend of culture, nature, art and science and technology.

In addition to a wide range of landscapes, the site is synchronized with a rich and colorful set of special activities. The demonstration of Ardah, a traditional Saudi dance, Sadu, a traditional weaving technique, as well as the playing of traditional Saudi musical instruments provide visitors with the opportunity to interactively experience the Saudi cultural heritage.

Exquisite pottery and silver jewelry and gorgeous carpets allow visitors to get a close-up view of Saudi Arabia's exquisite traditional craftsmanship.

In order to highlight the unique spirit of Saudi hospitality - Hafawa, the site by Saudi friends special flavorful Arabian coffee, a variety of flavors of Saudi specialties sweet dates, attracted tourists have to hit the taste, many people have to change into a variety of headscarves from Saudi Arabia, flowers and garlands and other exotic attire, in the immersive and realistic background! Take a photo to commemorate the event.

China-Saudi Arabia friendship bridge continues to strengthen, hand in hand to create the tourism industry momentum!

The opening ceremony of the Saudi Tourism Festival was held on the evening of October 17th. H.E. Ahmed Al-Khatib, Minister of Tourism and Chairman of the Saudi Arabian Tourism Authority (SATA), Li Qun, Vice Minister of the Ministry of Culture and Tourism of the People's Republic of China and Director General of the State Administration of Cultural Heritage (SACH), and Fahd Al-Hamiduddin, Chief Executive Officer of the SATA, and other high-ranking officials from major tourism companies, all joined in the ribbon-cutting ceremony to mark the opening of the event. The event also invited famous movie star Jackie Chan to officially launch the "Saudi Tourism Festival" together with the officiating guests.

At the opening ceremony, Saudi Arabia's Minister of Tourism Mr. Ahmad said that China and Saudi Arabia have a long history and splendid culture. The organization of this Saudi Tourism Festival will further strengthen the cooperation and exchanges between China and Saudi Arabia in the field of tourism and enhance the understanding and friendship between the two peoples.

With the increasing connectivity between China and Saudi Arabia, more and more Chinese tourists will have the opportunity to visit and enjoy Saudi Arabia. With the convening of the festival, the Chinese people were able to experience the rich and colorful tourism resources and traditional culture of Saudi Arabia. Many tourists have said that the event has unveiled the "mysterious veil" of Saudi Arabia, and they have greater expectations for the trip to Saudi Arabia.

In order to better serve Chinese tourists and allow them to conveniently plan their journey to Saudi Arabia and obtain convenient services throughout the journey, the Saudi Tourism Authority has simultaneously launched the official WeChat app "Saudi Arabia Tourism Authority", which provides Chinese tourists with diversified travel assistance services tailored to Chinese tourists, and allows tourists to more conveniently learn about Saudi Arabia's attractions and activity information. Meanwhile, Saudi Arabia has also cooperated with Baidu Maps, DDT, UnionPay and other enterprises and services to provide Chinese tourists with convenient digital services such as transportation, catering and payment, as well as to enhance the flexibility and convenience of travel to Saudi Arabia by optimizing the visa process and adding new international routes.

Looking ahead, Saudi Arabia will continue to build an ideal vacation destination for Chinese tourists, and China and Saudi Arabia will carry out more in-depth cooperation in tourism promotion, cultural exchanges, tourism investment and other aspects, to achieve resource sharing, complementary advantages, mutual promotion and common development, and further promote China-Saudi transnational tourism industry to achieve high-quality development.