On November 10th, the highly anticipated 7th China International Import Expo (hereinafter referred to as the "Expo") was successfully concluded. P&G displayed nearly 100 innovative exhibits of its 10 categories and more than 20 brands and organized 8 important activities at this year's event, which attracted the participation and attention of the government, experts, media, colleges and consumers, and once again demonstrated its strong innovative strength.

"P&G attaches great importance to the discussions and exchanges from all sides at the Fair, and cherishes the opportunity to learn about the industry and market like the Fair." Min Xu, Chairman and CEO of P&G Greater China, said in a media interview, "In this year's Fair, we feel the vitality and new opportunities of the consumer market, which means that Chinese consumers show a higher pursuit of beauty, health and high quality of life, which means that the market scale of P&G's category is expected to break through the trillion, and which means that we have long-term confidence in the Chinese market and strategic strength.

P&G Pavilion at the 7th China Import and Export Fair

P&G's exhibition area at the Fair shines with star products, and many innovations based on in-depth consumer insights have gained high praise from the guests. Among them, Oral-B iO2 Soft Wave Dual Purifying Brush and Tide Bi-Wave Laundry Scrub-Free Powder are world premieres, Pantene PRO-V Vitamin Crystalline Lotion is a China premier, and there are also newly-launched products such as OLAY Light Lines Black Tube Essence, Braun 9 Series Leapfrog Edition, Schmooze's new Purifying Series Ebony Rose Fragrance Shower Gel, and SK-II LXP Craftsmanship Series, etc., which are firstly debuted at the Fair. The "Intelligent Instrument Experience Zone" set up by P&G for the first time this year is also one of the highlights of the show, with a series of cutting-edge devices such as the Adaptive Robot, OLAY HAPSENSE Skin Sense Tester, Hafex Scalp Health Tester, SK-II Skin Light Lens, and the Pampers Intelligent Tester drawing a lot of attention. Through its rich product lines and numerous innovations, P&G powerfully demonstrated its original heart of focusing on consumer needs, and at the same time reflected its persistent pursuit of innovation and continuous improvement in the quality of innovation.

The activities launched by P&G categories attracted a lot of attention. In the P&G Oral Science Vision and External Cooperation Expert Forum, Crest and Oral-B conveyed their concern for national oral health through official announcement, expert sharing and technology release, etc. Representatives of the National Health Commission, China Dental Disease Prevention and Control Foundation and other authoritative organizations were present to promote oral health knowledge and education, and this joint effort deepened the cooperation between the brands and injected new impetus into the oral health of the nation. Gillette and Braun held the "Focus on Innovation, Lead the Ultimate Experience" new product conference, showcasing three new scientific and technological products, as well as on-site experiments on the efficacy of products by R&D scientists and professional sharing by two bloggers in the field of science and technology and finance, which demonstrated the excellent innovation and hardcore product power. The two centuries-old brands continue to innovate in both manual and electric shavers, and are committed to providing male consumers with the ultimate grooming experience. Pampers "love and technology, guarding the healthy growth of babies" brand sharing will bring the first level of help diapers new products and "intelligent quality testing equipment" Fair debut, open diapers from R & D and innovation to the production of the whole process of manufacturing, reflecting its strict control of product quality and in the field of mother and baby technology applications leading position.

P&G also held a communication session on P&G China's sustainability process on the platform of the Fair, announcing the latest progress of the "Mission 2030" environmental sustainability goal globally and sharing in-depth thoughts on how to promote the goal at the three levels of its own operation, consumers and industry synergy, as well as the world premiere of Versa series of innovative e-commerce packaging, including the Versafill second-generation Memory Cube and the Versabox Folding Box. Versabox, further demonstrating P&G's innovation in sustainable packaging.

P&G Environmental Sustainability Pavilion

P&G also actively joined hands with various parties to carry out diversified activities and attracted people from all walks of life to join the event. Many media were invited to witness the official launch of P&G China Information Center and participated in the VIP exhibition. In terms of industry, academia and research, P&G successfully held a technical exchange meeting for experts and scholars, and dozens of top experts and scholars from all over the country were invited to visit the exhibition area. After the exchange meeting, P&G team and experts and scholars carried out in-depth exchanges and drew a lot of valuable professional opinions to open up new ideas for future innovation and development. Several representatives of university teachers and nearly 100 student representatives were also invited to participate in the P&G Talent Innovation Experience Day to experience the innovative products and cutting-edge technologies from P&G's major brands. In addition, P&G and university teacher representatives had an in-depth exchange in the seminar on school-enterprise cooperation with the theme of "Deepening Cooperation and Nurturing Talents". Teachers from universities highly affirmed the co-creative achievements of the two sides in the past, and looked forward to a new level of cooperation with P&G in the future, injecting new impetus for talent cultivation and innovative development.

Min Xu, Chairman and CEO of P&G Greater China, said at the opening ceremony of P&G Pavilion, "We have just celebrated the 187th birthday of P&G Global, and today is P&G's 13,230th day in China, and moreover our 'first day' in this Chinese market with frequent innovations and unlimited opportunities." Today, P&G's trip to this year's Fair comes to a successful end. Next, P&G will continue to uphold the "first day" mentality, and with the valuable insights into Chinese consumers gained from this year's Fair, we will work together with the industry to explore and unleash the huge potential of Chinese consumption, and contribute to a better life for Chinese consumers.