SHENZHEN, Nov. 8, 2024 /PRNewswire/ -- The Hilton Four Points by Hilton brand today marked the milestone of opening 400 hotels in China by hosting its 10th anniversary celebration at the Shenzhen International Convention and Exhibition Center. Under the close cooperation between Hilton and Jinjiang International Group, Hilton Club has grown to become one of the largest mid-range and high-end international hotel brands in China, and a strong growth engine for Hilton Group in China, which is regarded as a win-win situation for both Chinese and foreign companies in the industry.

Hilton Valentine's celebrates its 10th anniversary in China.

Mr. Qian Jin, President of Hilton Greater China and Mongolia, said, "As the strong growth engine of Hilton Group in China, leveraging on the resource advantages of Hilton Group and Jin Jiang International Group, Hilton Cheerfull has been maintaining rapid development in China, and has become one of the largest mid-range and high-end international hotel brands in China, and continues to create milestones one after another. In the process of cultivating the Chinese market, Hilton CheerMiles not only focuses on quantitative growth, but also pursues market reputation, maintains a globally consistent brand culture, unites team members, creates guest experiences, forms consensus with partners and helps owners to improve their return on investment. Hilton Group will continue to support the development of the Cheerjoy brand in China and drive its continued growth in the Chinese market!"

According to Shruti Gandhi Buckley, Senior Vice President of Hilton and Global Head of Hilton's CheerMiles brand, "Hilton CheerMiles' ten years of rapid growth in China has not only strengthened the brand's position as a leader in the global hospitality industry, but has also made CheerMiles one of the world's highest-earning hotel brands this year. Based on our outstanding market performance in China, we are confident that next year we will become the brand with the highest number of hotels opened in the world. On behalf of the Hilton CheerMiles global team, I would like to extend our sincerest thanks to the Hilton CheerMiles China team and Jinjiang International Group, it is this close partnership and innovative development that has enabled Hilton CheerMiles to remain a leader in China's mid-to-high end hotel industry."

Mr. Zhou Wei, Vice President of Jinjiang International Group, said, "Through the partnership between Jinjiang and Hilton, we have jointly cultivated Hilton Happiness as a growing and dynamic brand in the Chinese market, which not only created the category of mid-to-high-end hotels in China, but also set a benchmark for multinational hotel groups to cooperate with each other, and has had a far-reaching impact on the industry's development. As the largest international mid-to-high-end hotel brand in China, Hilton Happiness has won the hearts of consumers. We hope that in the next decade, under the management of Jin Jiang Hotels (China), the brand will continue to create more value and shine even brighter."

Mr. Wang Wei, Chief Executive Officer of Jin Jiang Hotels (China), said, "In the ten years since Hilton Happiness' arrival in China, the timing has been perfect and the people have been favorable, creating value beyond expectations for many parties. We are grateful to every partner and team member who has participated in this decade-long journey, and your dedication and hard work has enabled Hilton Beijing to continue to expand its leading position in the mid-to-high-end market. This is only the first decade, and we still have a long way to go in the future. We believe that with the full support of Jin Jiang Hotels (China), Hilton Grand Vacations will be able to continue to bring consumers and investors a better experience in terms of brand, product and service, ushering in the next shining new era!"

Ten Years of Multinational Collaboration to Create a Lighthouse of Light

As a brand jointly developed by Hilton and Jinjiang International Group in China, Hilton Club Med is managed by Jinjiang Hotels (China), which fully integrates the expansion strength and resource advantages of the two groups over the years, setting a benchmark for the cooperation between multinational hotel groups in the Chinese market and demonstrating Jinjiang's strong operational strength and market development advantages, as well as the brand influence of Hilton as a globally renowned hotel management group. Hilton Hotels & Resorts

In the past ten years, Hilton Happiness has been improving its market layout, always focusing on the needs of the consumer market, and optimizing the network layout of the third and fourth tier cities while strengthening the in-depth development of the first and second tier cities. Jin Jiang Hotels (China)'s localized professional development teams across China also provide strong support for the brand's expansion in China. To date, Hilton Happiness has signed a total of nearly 900 projects in China, and is present in more than 200 cities nationwide, with more than 60 cities having more than three Hilton Happiness hotels, spreading across all provinces and municipalities in mainland China, and lighting up the travel destinations of our guests.

Hilton Valentine's Day hotels

With ten years of experience in the China market, Hilton HB has achieved an industry-leading opening acceleration rate. With the support of the brand's well-established construction process, professional construction team and Jinjiang's global sourcing platform, Hilton HHappyPalace creates a reliable and cost-effective construction program for investors, ensuring that each hotel can quickly land and open with high quality standards, accelerating the return on investment cycle, and consolidating the brand's advantage of scale with the expansion rate of opening a hotel every 3.9 days on average.

Since its entry into China, Hilton Happiness has taken the lead in finding an effective model for mid-to-high-end international brands to land in China. With the support of Jin Jiang Hotels (China)'s refined operation, Hilton Happiness has achieved efficient management of the entire life cycle of its hotels by creating high-quality products and services, deepening the cohesion of the brand's culture, improving the mechanism for talent cultivation, and constructing a perfect organizational structure and operation mechanism. With the industry-leading "2+1" digitalization system, Hilton Happenings is able to guarantee the hotel's operational efficiency and promote the hotel's steady growth in performance. In addition, Hilton Club also actively advocates and practices the ESG concept of "Benefiting the Heart and Happiness", integrating ESG objectives into the daily operation of the hotel, and interpreting the brand's warmth and responsibility with practical actions.

Hilton Happiness hotels are not only available on both Jinjiang and Hilton Group's official booking channels, enjoying the traffic of nearly 200 million members of Jinjiang and over 200 million members of Hilton Group, but also sharing more than 200,000 corporate customers of Jinjiang Hotel Business Travel and Hilton Group's global high-quality corporate resources, thus obtaining solid and reliable customer source support. With the support of the two groups, Hilton HHonors is rapidly developing in China and ushering in an era of its own. With friendly and reliable products and services, abundant guest sources and solid investment returns, the brand has injected growth vigor into its performance.

Ten years after its entry into China, Hilton Club's comprehensive online rating is as high as 4.9 points. Behind a series of excellent results, it is not only the market's strong proof of the brand's development strength, but also highlights investors' full affirmation of the brand's investment value and future growth potential.

New Presentation, Happy Face, Reinventing the Journey Experience

At the 10th anniversary celebration, Hilton Club (China), following the global consistent brand pace, announced a complete brand logo and VI design refresh. The new logo adopts more simple and smooth lines, giving the brand a stronger sense of fashion and vitality. The new brand VI design uses more youthful and colorful colors to present a colorful and cheerful visual effect in a variety of usage scenarios, preserving the brand spirit and bringing consumers a more impactful visual experience at the same time.

At the same time, Hilton Happiness also released the latest Happiness Edition products. This is its deep insight into the consumer trends of the Z era, closely focusing on the three keywords of "joyful, social and emotional value" to polish the new work, with the theme of "joyful and joyful", which is intended to create a space for guests to be at ease with themselves through the joyful and colorful visual presentation, so that every corner of the hotel is overflowing with positive vitality. At the design level, the Joy Edition products take "life's colorist" as the creative idea, draws inspiration from the color of the palette, and skillfully integrates the vivid elements into the design, so as to provide guests with a more life atmosphere and a sense of immersion in the travel experience.

In terms of product functionality, the multi-functional lobby is designed with the guests' experience in mind. The multi-functional lobby is centered on the guests' experience line, subdivided into the welcome area, enjoyment area and window of joy, creating a relaxed and simple social space for guests, and at the same time, relying on the reasonable spatial layout and division of the area, it effectively improves the adaptability of the guest scene and property conditions, and meets the more diversified investment needs. The addition of "Smart Stations" utilizes robots to achieve contactless delivery services and intelligent upgrades to hotel equipment, which not only makes the service experience smoother, but also improves the operational efficiency of the hotel. In addition, the Joy Edition combines a convenient modular assembly method to effectively reduce construction costs and time investment, and makes extensive use of renewable materials and energy-saving equipment to create a more comfortable and healthy living environment, which not only allows guests to feel exclusive pleasure and ease, but also further empowers the hotel to advance in quality and efficiency, and helps the brand to achieve high-quality and sustainable development.

At the ceremony, Mr. Kong Yi, CEO of Hilton Club (China), said that with the launch of the new generation of products, Hilton Club is taking a more determined step towards development with a new look and brand new product experience at the new starting point of the decade. As the blueprint for the next decade unfolds, we look forward to the full support of Jin Jiang Hotels (China) and Hilton Group to accelerate the realization of Hilton Happenings' goal of providing more than 200 million guests in the Chinese market with accommodations that exceed their expectations, and continue to lead the industry as a beacon in the mid-range and high-end hotel market.