SHANGHAI, Nov. 7, 2024 /PRNewswire/ -- The 7th China International Import Expo (CIIE) was held on schedule from November 5 to 10 at the National Convention and Exhibition Center in Shanghai. For the seventh consecutive year, InterContinental Hotels Group (IHG), one of the world's leading international hotel groups, participated in the Expo, focusing on showcasing the design and experience of its quality and high-end hotel brands, as well as its rich brand matrix, conveying the Group's confidence in contributing to the high-quality development of China's cultural and tourism market, and its determination to adhere to its long-standing commitment to "In China, For China".

InterContinental Hotels Group Participates in the Fair for the Seventh Consecutive Year

Mr. Daniel Aylmer, Chief Executive Officer, Greater China, InterContinental Hotels Group (IHG), said: "As a full-time participant of the Fair for seven years, we have witnessed the Fair become an important platform for the world to share 'China's opportunities', and through the Fair, we have demonstrated our rapid development in the Chinese market and our determination to cultivate a deep commitment to China. In the future, IHG will also make progress and grow together with the Chinese market, drive new quality productivity with innovation, help China's economic high-quality development, and become a co-creator worthy of the Chinese market's trust. At the same time, we will always adhere to the corporate mission of 'treating guests with kindness and sincerity', and work with our partners to continue to bring high-quality hotel programs to create unforgettable journeys for our guests around the world."

Three brands at the Expo, leading a new trend in the mid-to-high-end hotel market

This year, IHG constructed an exclusive space like an art frame in the Trade in Services section, vividly displaying the characteristics and concepts of its three quality and high-end brands, Holiday Inn Express, Holiday Inn and EVEN Hotels, providing an immersive experience for the audience. The booth presented IHG's forward-looking exploration and localization achievements in China's mid-to-high-end hotel market, as well as its rich and diversified brand matrix and iconic hotels.

Holiday Inn Express follows the market demand and realizes the continuous innovation and iteration of its products. With its practical and multi-functional design and the brand attitude of youthfulness, positivity and full of energy, as well as the extensive layout of its multi-tiered market across the country, Holiday Inn Express has gained a large number of travelers' favor.

This year, Holiday Inn completed a complete brand image renewal, using the brand's iconic green color as a link to create a cozy, colorful holiday atmosphere, creating a real and joyful emotional connection for guests, and creating a trustworthy brand image.

Based on the concept of "Unlocking Healthy Wellness", Eaton Hotel provides the comfort needed for business travel and leisure, and presents a variety of lifestyle scenarios such as sports and recreation, and its unique brand positioning is loved by young travelers and owners.

IHG Participates in the Fair for the Seventh Consecutive Year

In recent years, as the tourism industry has shifted from market recovery to high-quality development, consumers' pursuit of a high "price-per-stay" ratio for hotel products and the diversification of destinations have deepened, which has brought huge growth space for the mid-to-high-end hotel market. IHG is keenly aware of the changes in the market and consumer demand, and has actively laid out a rich brand matrix and constantly upgraded and innovated hotel products to meet the pursuit of Chinese consumers for a better life in the travel and lodging industry.

Seven Years of Exhibiting and Keeping the Commitment of "In China, For China

As China's first import-themed national exhibition, the Fair opens a window of openness, inclusiveness and diversity to the world. For seven consecutive years, InterContinental Hotels Group (IHG) has met with the Fair to showcase the Group's planning in China, localized strategic development and achievements over the years, and actively seized the platform opportunities to undertake the spillover effect of the Fair, and joined hands with various partners to stimulate new momentum for the development of culture and tourism with new quality productivity, and create a new chapter for China's hotel industry together.

With 49 years of history in China, IHG has introduced 12 brands into China, covering luxury boutique, high-end and quality series, with more than 1,300 hotels opened and under construction in more than 200 cities. In the future, IHG will continue to follow the national and regional development strategies and tourism trends, deepen the layout of the core cities, and at the same time, continue to penetrate into the third to fifth-tier cities and niche destinations with the help of the franchise model, to satisfy the travelers' needs for accommodation with a diversified brand matrix and high-quality services, to promote the growth of tourism consumption, and to help the high-quality development of China's economy.

The Fair is a bridge between the world and China, and a "window" to see the world from China. As one of the earliest international hotel management groups to enter the Chinese market, IHG is full of confidence in the Chinese market and will continue to invest in China with its localized development strategy and diversified and innovative services and products, and expects to use the Fair to establish ties with more business partners, work together for high-quality development, and create a new era and share a new future together.