SHANGHAI, Nov. 4, 2024 /PRNewswire/ -- Recently, Wicresoft officially announced that it has entered into an in-depth strategic partnership with Ctrip Group (hereinafter referred to as "Ctrip"), the world's leading online travel service company. This cooperation not only signifies that both parties will open up new horizons in the frontier field of "AI+Tourism", but also focus on multiple dimensions such as technological innovation, efficient integration of resources, and intelligent upgrading of services, and are committed to driving the tourism industry to a higher level of intelligent and digital transformation. Ctrip is committed to driving the intelligent and digital transformation of the travel industry to a higher level, opening a new chapter in the dual innovation of travel experience and service efficiency.

Founded in 1999, Ctrip, as a world-renowned online travel platform, has always been committed to providing travelers with comprehensive, high-quality travel services since its inception, and has become a trusted platform for global travelers thanks to its extensive travel resources, strong brand influence, and excellent customer service. As the travel market becomes increasingly diversified and personalized, Ctrip continues to explore innovative travel service models and is committed to meeting the diversified needs of travelers.

Wicresoft and Ctrip have established an initial partnership since 2012 and have gradually deepened their service scope. Wicresoft has provided Ctrip with a full range of services covering development, testing, operation and maintenance, content operation, big data development, and customer service for a number of Ctrip's business lines in Shanghai, Beijing, Wuhan, and other regions, including the group's information technology (IT), corporate business travel services, accommodation booking, transportation and travel, and tourism business.

Under the strategic cooperation framework, Wicresoft and Ctrip will focus on three core areas: technology innovation, resource integration and service optimization. Wicresoft will give full play to its strengths in software development, technological innovation and project management to provide Ctrip with a strong impetus. Through the use of artificial intelligence, big data analysis and other cutting-edge technologies, Wicresoft will build a more intelligent and efficient service platform for Ctrip, helping it to improve operational efficiency, reduce operational costs and enhance market competitiveness. At the same time, the two companies will work together to optimize business processes, through in-depth sorting and reengineering, to achieve a significant reduction in business processing time, to further enhance the user experience, and to help it expand its business boundaries to meet the increasingly diversified market demand.

The conclusion of this strategic cooperation not only marks a new level of cooperation between Wicresoft and Ctrip in the field of digital tourism, but also signifies that the two parties will jointly open a new chapter in the intelligent and digital transformation of the tourism industry. Through in-depth collaboration and resource sharing, Wicresoft and Ctrip will work together to build a smarter, more efficient and personalized travel service platform, and bring a more technological and convenient service experience to global users. Looking ahead, both parties will continue to uphold the concept of open and win-win cooperation, and continue to explore and innovate, so as to jointly promote the prosperous development of the industry and create a more brilliant future.