Precisely Capturing New Opportunities in the Continuously Growing Midscale and Upscale Markets

SHANGHAI, Oct. 31, 2024 /PRNewswire/ -- Hilton Group recently announced that it is accelerating the deployment of its Select Service branded hotels in Asia Pacific to capture the growing demand for mid-to-high-end hotels in the region, with plans to double the number of Select Service branded hotels to a total of 1,200 in the next few years. Currently, Hilton has nearly 600 Select Service branded hotels in Asia Pacific, with more than 600 hotels in the pipeline.

In Asia, more than 100 million people are joining the middle-income bracket each year, and cross-border travel within the region already accounts for 60 percent of the region's international tourism arrivals," said Clarence Tan, senior vice president of business development, Asia Pacific, Hilton. At the same time, guests are shifting their choice of hotels from a focus on value for money to a greater emphasis on quality over price. Therefore, we see the huge development potential of the mid-to-high-end hotel market, Hilton Group accelerates the layout of selected service brands, and continuously optimizes the product and design concepts, hoping to create a solid return on investment for the owners, and bring guests a high-quality and cost-effective stay experience."

According to Hilton Group's Trends 2025 Report[1], millennials in Asia Pacific are passionate about traveling, and this enthusiasm is particularly evident in China, where the average new generation traveler travels two to three times a year and a whopping 98 percent have embarked on at least one trip in the past year. They want to find a balance between relaxation and exploration of emerging destinations, and seek to maximize the benefits of their time and financial investment.

Fine-tuned operations, in-depth layout of the Chinese market

With its rich matrix of selective service brands, Hilton Group differentiates itself to cover the mid-to-high-end to high-end selective service hotel segments to meet consumers' individual needs. In the China market, the three brands, Hilton Garden Inn, Hilton Four Points and Hilton Grand Vacations, have been deeply cultivated for many years, and have achieved rapid development under the flexible development model combining entrusted management, franchising and management licensing modes.

Hilton Garden Inn

After ten years in China, the total number of Hilton Garden Inn hotels opened has exceeded 90, and the number of contracted hotels has reached a new high. Today, the brand has more than 270 hotels in operation and under construction in China. As one of the fastest-growing brands under the Hilton Group, Hilton Garden Inn continues to innovate in the Chinese market. This year, the newly upgraded "Hilton Garden Inn - Blooming Happiness Edition" in Greater China reflects Hilton Garden Inn's deep insight into the emerging customer base, aiming to bring guests a bright and enthusiastic sense of constant renewal. At the same time, the Hilton Group has created a dedicated team for the Hilton Garden Inn brand to provide comprehensive support for the brand's development, design, operations, revenue management and business development.

Since the opening of China's first Hilton Garden Inn in Shenzhen in 2014, Hilton Garden Inn has followed the development strategy of "focusing on city centers and comprehensively laying out along high-speed railways", and has already covered many popular destinations in China and explored wider emerging markets, such as Yangshuo in Guilin, Maotai in Guizhou, and Jingdezhen in Jiangxi Province, etc. In the future, Hilton Group will leverage the franchising of Hilton Garden Inn to provide the brand with a wide range of hotels in China.

In the future, Hilton Group will continue to expand Hilton Garden Inn's Asia-Pacific footprint in Greater China, India, Australia and Thailand through the franchising model, further expanding the brand's influence and leading the trend of high-end select-service hotel market.

Pictured from left to right: Hilton Garden Inn Teng Sheng, Yangshuo, Guilin; Hilton Garden Inn Tao Yuan Valley, Jingdezhen; Hilton Garden Inn Lianyu, Maotai Town, Guizhou.

Hilton Garden Inn

As one of the largest hotel brands in the world, Hilton Garden Inn has become synonymous with quality accommodations through consistent service, distinctive product design and complimentary hot breakfast. This year marks the 10th anniversary of the Hilton CheerMiles brand in China. With its unique products and services, Hilton CheerMiles has taken the lead in establishing the standard for mid- to high-end hotels in China and successfully opened up a new track in the Chinese mid- to high-end hotel market, making it one of the largest mid- to high-end international hotel brands in China. Up to now, Hilton Happiness has opened more than 400 hotels in China, spreading across all provinces and municipalities in mainland China, and continues to expand in major gateway cities in China such as Beijing, Shenzhen, Tianjin and Hangzhou, fully demonstrating the brand's competitiveness in the mid-to-high-end hotel market.

Pictured from left to right: Hilton Hangzhou Gongshu City North, Hilton Chongqing Changshou Lake and Hilton Guangzhou Tianhe Smart City.

Hilton Shanghai Huiting Hotel

In its fourth year in China, the Hilton Residence Inn brand continues to lead China's travel trend with its unique product design and focus on the contemporary traveler's way of living and traveling, making the brand concept of 'Living by You' a reality in China. In the face of the ever-changing needs of consumers' accommodation experience, Hilton Grand Vacations is highly favored by consumers by accurately grasping the market trend and meeting the diversified needs of different types of consumers. Following the development strategy of "flagship first, radiate around", Hilton Grand Vacations continues to expand its domestic territory, with more than 70 hotels in operation and over 200 hotels under contract, covering major cities and popular tourist destinations, fully demonstrating the vitality of Hilton Grand Vacations' localized interpretation and the momentum of its steady nationwide layout, and reaping the high recognition of investors for the brand's investment value and development potential.

Pictured from left to right are: Hilton Whiting Chongqing Yubei, Hilton Whiting Shenzhen Bao'an and Hilton Whiting Beijing West Station.