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Posted on 2024-10-20 14:41

China News Service/China Times Beijing, Oct. 20 (Reporter Feng Ganyong) In order to deeply implement the Third Plenary Session of the 20th CPC Central Committee's proposal to establish a mechanism for high-quality cultural resources to reach the grassroots level, promote the collaborative development of Beijing-Tianjin-Hebei culture and tourism, and boost the high-quality development of culture and tourism in the city's sub-center, on Oct. 19, 2024, 2024 Tourism, co-hosted by the Beijing Municipal Bureau of Culture and Tourism and the People's Government of Tongzhou District, opened its 2024 Tourism into the community main event, kicked off in the Moon River Art Town of Tongzhou District.

Activity to "love tourism with me" as the theme, launched 1 + 5 urban main branch activities. Municipal main set and cultural tourism theme promotion, theme experience, theme bazaar, swim in the Grand Canal, tourism microclassroom and other sections, launched a series of micro-video theme tour; district-level branch activities were held in Chaoyang, Haidian, Fengtai, Shijingshan, Daxing five districts. The activities were aimed at boosting the night-time economy, promoting the deep integration of culture and tourism, promoting rural revitalization, and assisting in the construction of international consumption center cities.

Nearly 100 cultural and tourism enterprises at the scene of the main event for community residents to serve a sumptuous and affordable cultural and tourism feast, the theme of the bazaar area is full of popularity, the theme of the experience area of the flow of people, the community fully affirmed with enthusiasm tourism into the community, the brand of the 17 years to uphold the people's welfare activities.

Going New - Deepening the Integration of Culture and Tourism and Enriching Consumption Experience: Seizing the "New Moment" to Enter. In order to further promote the development of night-time economy, release the potential of culture and tourism consumption, tourism into the community for the first time in the evening to kick off, but also the main activities in the evening prime time. Activity on the day of the weekend, according to incomplete statistics, the evening attracted more than 10,000 community residents to card consumption, participation and interaction.

Focus on "new scene" promotion. The event selected representatives of cultural tourism brands from various districts to make on-site promotions, covering not only traditional cultural tourism venues such as scenic spots, resorts, hotels and theaters, but also diversified spaces such as leisure neighborhoods, commercial centers, civil aviation, rural garden complexes, non-heritage workshops, and countryside lodgings. In order to promote the construction of Performing Arts Capital, the activity specially produced "Performing Arts Beijing has a play tour" micro-video to be played at the scene. Many people said that there were so many good places to visit around them, and that the information brought by tourism into the community was very "thirst-quenching".

Set up a "new experience" section. Activities at the scene, a Tang Dynasty "skirt tent feast" to attract many tourists to stop, by the Beijing Chenyuan traditional culture ecological park brought the national tide of cultural immersion experience, not only comprehensive Chinese dress make-up, tea ceremony, flower art, jewelry handmade, but also on-site explanation of the ancient salute greetings of the ceremonial movements. Next door to the tourism microclassroom is staged "reptile war", a vivid and vivid science popularization study tour promotion, in the joy of parents and children time. Whether it is the magician in the audience out of the characteristics of the accompanying gifts, or water tribes toasting song in the display of the national non-property Mawei embroidery, or let the audience scramble to taste the Fuhuazai meat and potatoes, storytelling, contextualized, life-oriented interactive way to make this tourism into the community activities are full of popularity, the heat is soaring.

With quality to the far - quality cultural and tourism resources to the grassroots: in the "love tourism a little pass" Tongzhou theme promotion unit, Tongzhou District Culture and Tourism Bureau Party Secretary, Director Li Wenhua enthusiastically introduced the city's deputy center "Li Wenhua, Secretary of the Party Group and Director of Tongzhou Culture and Tourism Bureau, enthusiastically introduced the three major cultural facilities and three special towns in the city's sub-center. Director Li Wenhua said that as an important wing of the capital's development, Tongzhou District is fully committed to building a new growth pole of the international consumption center city based on the capital, radiation, Tianjin and Hebei, and serving both domestic and foreign countries, and is fully committed to providing high-quality cultural and tourism services and products for the majority of tourists, and also warmly welcomes everyone to hit Tongzhou.

Benefiting the people and having fun together - building communication bridges to achieve a win-win situation for all parties: the person in charge of the Doctor's Farm from Pinggu said that the consumption potential of the site far exceeded the expectations, and many consumers have already established online contacts; the person in charge of the community of Huamao City, Chaoyang District, wrote down the contact information of more than a dozen non-heritage workshops in order to carry out community activities in the future; the hosting site of the Moon River The person in charge of the art town bazaar said that there has been a preliminary cooperation intention with a number of cultural tourism enterprises, the future plans to introduce non-legacy workshops stationed in the moon river art town, the launch of a regular non-legacy bazaar ......

Beijing Municipal Bureau of Culture and Tourism responsible comrade said: tourism into the community activity was created in 2007, has been 17 years. The activity has become a comprehensive platform that is deeply rooted in people's hearts, popular among the public, digging deep into tourism excellence and promoting tourism information in depth. In the future, the event will continue to build a bridge for interaction, cooperation and communication between the government and tourism market players, citizens and tourists, and further promote the high-quality development of the capital's culture and tourism. (Photo: Beijing Municipal Bureau of Culture and Tourism)