On July 12, 2023, "China Cultural Tourism Planning and Urban Renewal Forum", organized by China Association of Amusement Parks and Attractions (CAAPA), was successfully held at China International Exhibition Center (Shunyi Pavilion) in Beijing. As one of the important sub-forums of the 2023 China Tourism, Leisure and Entertainment Industry Annual Conference, the forum attracted cultural tourism experts, enterprise representatives and industry elites from all over the country to discuss the new paths and trends of cultural tourism planning and urban renewal.

The forum officially kicked off at 9:30 a.m. The relevant leaders of China Association of Amusement Parks and Attractions (CAAPA) delivered an opening speech, emphasizing the significance of cultural and tourism integration and urban renewal in promoting the high-quality development of tourism. Subsequently, a number of industry leaders made brilliant speeches and shared around the forum theme.

Among them, the speech of Ms. Li Fangyue, co-founder and Managing Director of Aoya Corporation and founder of the brand of Lujia Children's Space, was particularly notable. Entitled "Silos: Digital Renewal of Industrial Sites", she elaborated on how to plan the explosive products of the new cultural tourism era in the second half of China's economy, taking into account the actual case of the Shenzhen Silos project. Ms. Li Fangyue said that through the use of international resources and cross-cultural understanding, the Silo project has successfully achieved a magnificent transformation from an industrial site to a digital art pavilion, becoming the first meta-universe experience center and attracting the attention of a large number of domestic and international artists and tourists.

Ms. Li Fangyue further pointed out that the revitalization of industrial sites should not only focus on the cultural value of the sites themselves, but also break the traditional thinking and innovative design. She emphasized, "An industrial site is not a simple factory building, it is a carrier of memory, carrying the emotions and memories of countless people. Through careful planning and design, we can revitalize its vitality and add new cultural landmarks to the city."

In addition, the forum invited a number of experts from different fields to speak. They discussed in depth the key elements and implementation paths of cultural tourism planning and urban renewal from a variety of perspectives, including urban planning, cultural preservation, and application of technology. Participants expressed that the forum not only provided a platform for exchanging ideas and sharing experiences, but also provided valuable ideas and directions for promoting the innovative development of China's cultural tourism industry.

In the in-depth exchange session of the forum, Mr. Hu Bigang, a strategy and product innovation consultant, and an expert in cultural tourism planning and experience design, also brought his unique insights and sharing. With his profound professional background and rich practical experience, Mr. Hu Bigang made a wonderful speech around the theme of "Integration and Innovation of Corporate Strategic Planning and Cultural Tourism Experience Design".

Mr. Hu firstly emphasized the core position of strategic planning in cultural tourism projects. He pointed out that in the fast-changing market environment, accurate strategic environment research and scientific strategic cycle management are the cornerstone of project success. Through in-depth analysis of the cultural tourism market trends, competitive patterns and consumer demand, enterprises can formulate a strategic plan in line with their own development characteristics, laying a solid foundation for the long-term development of the project. It is understood that Hu Bigang's research areas include corporate strategic planning and business innovation: strategic environment research and judgment, strategic cycle management, business design (business model); strategic landing product and technology planning: demand research and demand management, product strategy, product and technology development roadmap planning, product definition, product experience design; cultural tourism planning and experience design: urban cultural tourism branding, scenic spots/attractions positioning planning, Cultural tourism planning and experience design: urban cultural tourism brand planning, scenic spot/attraction positioning planning, cultural tourism business layout and planning, cultural tourism experience design, etc.

During the forum, a number of supporting activities were also organized, including cultural tourism project exhibition and industry exchange cocktail party. These activities not only showcased the latest achievements and development trends of China's cultural and tourism industry, but also provided participants with more opportunities for cooperation and business matchmaking platforms.

With the successful conclusion of the forum, the topic of China's cultural tourism planning and urban renewal has once again become the focus of attention both inside and outside the industry. In the future, we have reason to believe that under the double-wheel drive of cultural and tourism integration and urban renewal, China's cultural and tourism industry will usher in a broader development space and a better development prospect.