SANYA, Sept. 25, 2024 /PRNewswire/ -- On September 22nd, "Vibrant Hainan - Party Free Trade Port" 2024 Hainan MICE Tourism Theme Promotion Event, directed by Hainan Provincial Department of Tourism and Culture, Radio, Television and Sports, hosted by Hainan Provincial MICE Tourism and Exhibition Industry Association, and co-hosted by Marriott International Group, was successfully wrapped up.

During the 5-day event, Marriott's hotels, including Sheraton Haitang Bay Hotel, Sanya Taikang House Resort & Spa - The Perfect Choice, and Haikou Marriott Hotel, provided guests with comfortable and personalized experiences, and vividly interpreted Hainan's vitality and prospects as an MICE destination with rich MICE resources.

Sheraton hosted a dinner for the delegation, where "big and small events" converged.

The "Vibrant Hainan - Meet the Free Trade Port" event kicked off in Sanya with a welcome cocktail dinner themed on the unlocking of the island at the Sheraton Haitang Bay Hotel.

The dinner featured performances by a band, harp, samba, drums, fire dancers and laser show, as well as local Hainanese specialties to welcome the guests.

Sheraton Hotels & Resorts is celebrating its 50th anniversary in China and has reached the milestone of opening its 100th hotel in Greater China. Sheraton Hotels & Resorts has always been committed to being a meeting place for guests, and this year the brand launched the theme campaign "See you at Sheraton for big and small events", and the brand's concept of meeting is also presented in this dinner. Using the Sheraton Hotel as a medium, guests were able to connect the big and small events in their daily lives, and celebrate with friends and family in a warm gathering.

The Best Choice hosted a seminar to discuss the development opportunities of MICE in Hainan

On September 19th, a series of seminars on "Vibrant Hainan - Gathering in the Free Trade Port" was held at the Best Choice Hotel in Sanya. The hotel invited Ana, the representative artist of the International Flamenco Dance Company of China, to present a warm welcome dance. With the theme of "Jointly Promoting the Deep Integration and Development of Hainan Tourism + MICE", the seminar discussed the future development opportunities of MICE industry and explored the growth space of Hainan MICE.

Famous entrepreneurs and representatives of MICE buyers from all over the country gathered together to have an in-depth discussion on the advantages and development space of Hainan as a MICE destination, as well as the challenges and opportunities faced by Hainan in the booming development of global tourism. At the same time, the guests also shared the feasible path for Hainan hotels to realize sustainable and high-quality development under the east wind of policies. At the seminar, the deep exchange and collision of guests' views brought new ideas for the development of Hainan's conference and exhibition industry.

It is worth mentioning that with the further adjustment of MICE industry, specialized, personalized and high-quality hotels have shown strong competitiveness. The hotel where the seminar was held is a typical representative of "The Best Choice".

"The Best Choice is a fast-growing independent hotel brand of Marriott International, with more than 100 hotels worldwide, focusing on making Modern Mavericks feel like they belong anywhere in the world. Taikang Home Resort Sanya - The Best of the Best is the brand's first oceanfront resort in China. The hotel's stylish and glamorous architectural design connects with the local culture, the genuine service guides Modern Mavericks to explore different lodging experiences, and the vibrant dining and social space creates moments of excitement to express their individuality and express themselves. The nightly "Fishing Fire by the Sea" ceremony and other tailor-made differentiated activities bring guests a sense of personalized vacation experience and atmosphere, so that each guest can be fully immersed in the charming sea of local culture, and stop for individuality.

Haikou Marriott undertakes large-scale event resources, diversified activities to boost consumer confidence in Hainan

The event wrapped up at the Haikou Marriott Hotel. Haikou Marriott Hotel is adjacent to Hainan International Convention and Exhibition Center, Wuyuanhe Stadium, Haikou International Duty Free City, etc., which can not only undertake the huge flow of passengers brought by large-scale events to meet the needs of business travelers' accommodation, but also bring chic and characteristic services for vacation tourists. Haikou Marriott Hotel also created a one-stop hospitality experience program "Marriott Concerto" for business travelers, making business trips full of fun.

In this final stop, Haikou Marriott Hotel planned activities with the theme of "SO MARRIOTT SO HAIKOU", focusing on the concept of Marriott's brand, "treating you with care and excitement every time". The hotel welcomes guests with the main element of the Paradise Bird Crane Orchid combined with the dance of the South; restores and presents the new Chinese-style Hainan incense incense-making technology, youthful Li brocade, the original Li pottery making technology, and Hainan's characteristic handmade hats, such as Dongpo hats, etc. In addition, through the hotel's carefully crafted activities, the hotel has created a series of events and activities that are very unique to the brand. In addition, through the hotel's elaborate aesthetic art exhibition to present the brand and the local culture of the depth of the integration, the Oriental aesthetic to convey the naturalism at the same time also strengthened the Qiongdao flavor. The complete cultural experience was a perfect ending to the delegation's trip to Hainan.

In recent years, Hainan's free trade port, tax exemption policy, and exemption of import duties have fully reflected the rich resources of Hainan as a MICE destination. Marriott International operates 26 hotels in Hainan, penetrating 6 cities and 8 bay areas, covering 12 brands in three categories: luxury, high-end and select, covering the vacation and business travel needs of Hainan in a multi-dimensional and three-dimensional way.

Mr. Hans Loontiens, Regional Vice President, Hong Kong, Macau, Taiwan and Hainan, said, "Marriott International has been deeply committed to Hainan for more than 20 years since the opening of Sheraton Yalong Bay in 2003. We are committed to promoting Hainan's diverse resources as a travel destination as well as an MICE destination. To this end, we have not only launched business MICE study tours, but also actively participated in the 'Hainan MICE Tourism Invitation' series of marketing activities. In the future, Marriott International will be led by government departments, together with many industry partners, to bring good experiences to guests and jointly promote the high-quality development of Hainan's MICE industry."

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