SHANGHAI, Sept. 20, 2024 /PRNewswire/ -- Shake Shack, the world-renowned premium casual dining brand, is once again taking Shanghai, China by storm with its unique market insight and innovative spirit, as it will unveil two new stores in Shanghai on September 22nd and 26th. -The Shanghai Yuyuan store and the Shanghai Gathering store, among which the Shanghai Yuyuan store has been given a special mission to become the world's first "Shake Shack scoop ice cream station" specialty store. This initiative not only marks Shake Shack's deep plowing in the Chinese market, but also signifies that Shake Shack will bring more unprecedented food surprises and experiences to Chinese consumers.

Shake Shack Shanghai Yuyuan Store: The World's First Shake Shack Scoop Ice Cream Station

Shake Shack Shanghai Yuyuan Store, with its unique charm, will have its grand opening on September 22nd. This is not only the opening of a new store, but also the debut of the world's first "SHAKE SHACK scoop Ice Cream Station", which is an unprecedented journey of delicious discovery for ice cream lovers.

SHAKE SHACK scoop Ice Cream Station

As the cultural treasure of Shanghai, Yuyuan Garden carries a deep historical heritage and unique Shanghai flavor, and Shake Shack Shanghai Yuyuan Garden Store skillfully integrates this regional feature with a kaleidoscope as the core design concept, perfectly combining tradition and modernity, the East and the West. The interior of the store is decorated by Singaporean artist Sam Lo, with a painting full of artistic flavor, skillfully blending the kaleidoscope elements of Yuyuan Garden with Shake Shack's modern design style, bringing customers a feast for both the eyes and the tastebuds.

Shake Shack Shanghai Yuyuan Store Art Wall

During the opening period, Shake Shack scoop ice cream station will launch a unique fashion item "Palette Ice Cream" for a limited period of time, and for only RMB 19.9, you can try 6 flavors! In addition, Shake Shack's classic ice cream, in addition to the $31 double-ball series, will be available at the SHAKE SHACK scoop ice cream station in a special $18 single-ball version; there will also be the store's exclusive cone-packed Kashiwagi ice cream sorbet flavors, as well as espresso coffee designed for coffee lovers, each of which will be a real treat for the eyes. What's more exciting is the launch of the "Create Your Own" series, which allows customers to mix and match new ice cream flavors and a variety of toppings to create their own one-of-a-kind tastes and inspire unlimited creativity.

Shake Shack Shanghai Yuyuan Store Limited Ice Cream Series - left; Shake Shack Shanghai Yuyuan Store Cascade Ice Cream Create your Own Series - center; Shake Shack Shanghai Yuyuan Store Cascade Ice Cream Café - center Shake Shack Shanghai Yuyuan Store Cascade Ice Cream Coffee - right

It is worth mentioning that Shake Shack Shanghai Yuyuan also joined hands with "Dark Runners", a public welfare program, to start a cooperation journey about courage, perseverance and tolerance. The Dark Runners is a nationwide public welfare running program for the visually impaired initiated by Dialogue in the Dark Social Enterprise (China), which aims to encourage and help visually impaired people to go out and participate in running and other sports. By establishing a communication channel between runners and visually impaired runners, the program aims to change the prejudice and discrimination against the visually impaired in the society, and to promote a barrier-free track and a barrier-free heart. Through the platform of Shake Shack Shanghai Yuyuan Store, Shake Shack and Dark Runners will jointly organize a series of public welfare activities, such as running experience for the visually impaired and public welfare lectures, aiming to raise public awareness and understanding of the visually impaired community, and promote social harmony and progress.

The opening of Shake Shack's Shanghai Yuyuan store is not only a perfect interpretation of Shake Shack's innovative spirit, but also a reflection of its deep understanding and respect for the Chinese market. This world premiere SHAKE SHACK scoop ice cream station will become a mecca for food lovers in Shanghai and around the world, bringing them unprecedented food experiences and unlimited surprises. Meanwhile, the cooperation with Dark Runners will also add more humanistic care and social value to the Yuyuan store, writing a beautiful chapter about food, public welfare and love together.

Shake Shack Shanghai Gathering Store: Urban Oasis, Sweet Convergence

Following Yuyuan, Shake Shack will open its 117th store in Asia and 560th store in the world on September 26th in Shanghai Luju, which is designed with the unique "Greenhouse Gateway" theme, skillfully integrating the indoor green space into the urban landscape, demonstrating the harmonious coexistence of the city and nature.

In the hustle and bustle of Shanghai, Shake Shack Shanghai Gathering is an oasis of calm, providing a unique dining experience for customers. The interior design of the store is full of greenery, making people feel as if they were in a greenhouse, experiencing the tranquility and harmony of nature. This design not only beautifies the dining environment, but also allows customers to enjoy the tranquility and relaxation of nature while savoring their food.

Exterior rendering of the Shake Shack Shanghai Gathering Store

Interior rendering of Shake Shack Shanghai Gathering Store

In addition to the unique design style, Shake Shack Shanghai Luju store also launched the special product "Sweet in LIVAT", which is the highlight of the store's ice cream products. This ice cream not only has a unique taste, but also carries Shake Shack's social responsibility. In order to help stray animals find a home, Shake Shack has pledged to donate 5% of the sales of "Sweet in LIVAT" ice cream to the Shanghai Adoption Day program.

Shanghai Adoption Day is a public welfare platform dedicated to the protection of stray animals, spreading the concept of "adopting instead of buying" through a series of adoption activities, and helping many stray animals return to their families, Shake Shack's cooperation with Shanghai Adoption Day not only conveys love and warmth, but also draws more people's attention to these little lives in need, and contributes to the construction of a harmonious society together.

Shake Shack is confident in the Chinese market and is leading the new trend of casual dining.

The grand opening of Shake Shack's two stores has undoubtedly injected a shot in the arm for the market. In particular, the stunning debut of the world's first "Shake Shack scoop ice cream station" store, as well as the brand's continued launch of innovative products, not only highlights Shake Shack's firm recognition of the deep potential of the Chinese market and ardent expectations, but also is a strong proof of its expanding influence in the Chinese market.

We have always been confident in the Chinese market and will continue to meet the growing and diverse needs of Chinese consumers through innovative products and differentiated experiences," said Shake Shack. China's consumer environment remains dynamic, with the younger generation increasingly seeking personalized and interactive experiences. To this end, we will continue to adjust and innovate, and actively explore the in-depth integration of Shake Shack and local culture, and are committed to bringing more surprises and joys to Chinese consumers, and together we will lead the way to a new style of casual dining."

Shake Shack Shanghai Yuyuan Store

Store YB1-104, No. 69 Old Schoolhouse Road, Huangpu District, Shanghai, China

Opening date: September 22, 2024

Shake Shack Shanghai Yuyuan Store

L1/F, Shanghai Gathering, No.788 Jinzhong Road, Changning District, Shanghai, P.R. China

Opening date: September 26, 2024